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The 4th China (Jining) Brand Economy Annual Conference and the "Ten Hundred Thousand" Brand Cultivation Project Brand Exhibition were successfully held in Jining in 2018

Today, the 4th China (Jining) Brand Economy Annual Conference and the "Ten Hundred Thousand" Brand Cultivation Project Brand Exhibition were successfully held at the Jining Shengdu International Convention Center. This conference is jointly organized by the Jining Economic and Information Technology Commission, Jining Development and Reform Commission, Jining Science and Technology Bureau, Jining Commerce Bureau, Jining Agriculture Bureau, Jining 

Administration for Industry and Commerce, Jining Quality and Technical Supervision Bureau, and Jining Quality Strong City Work Leading Group Office; Jointly organized by Jining Brand Building Promotion Association, Jining Economic and Information Technology Research Institute, and "Haopin Jining" Brand Building Public Service Platform. Leaders from relevant national, provincial, and municipal departments, senior domestic brand experts, "Ten Hundred Thousand" brand cultivation project enterprises in Jining City, representatives of well-known enterprises in Jining City, and mainstream media reporters attended the meeting. Our company, as a member unit of the Jining Brand Construction Promotion Association, sent representatives to attend this meeting.

The conference was chaired by Comrade Zhou Guangquan, Secretary of the Party Committee and Director of the Jining Economic and Information Technology Commission. With the theme of "cultivating high-end brands and accelerating the transformation of driving forces", the conference aims to continue to implement the "Ten Hundred Thousand" brand cultivation project, accelerate the transformation of old and new driving forces, and achieve the high-end development of industrial brands. At the meeting, a ceremony was held to award the key cultivation enterprises of the second batch of "Ten Hundred Thousand" brand cultivation project in Jining City and the 2017 Shandong Famous Brand Product and Service Famous Brand Enterprises. Our company's "Industrial Cleaning Service" project was awarded the "Shandong Province Service Brand" and received recognition on stage.

In addition, the conference also held the unveiling ceremony of the Jining Chief Brand Officer Alliance and Brand Building Expert Committee; A strategic cooperation signing ceremony was held between Jining Brand Building Promotion Association and Shanghai Brand Development Fund, Beijing Shenghui Certification Service Co., Ltd., and Beijing Hyde International Certification Co., Ltd. The conference invited Liang Zhonghua, Chairman of the China Chief Brand Officer Alliance, Zhang Ping, Director of the Zhuoer Management Consulting Center at Tsinghua University, Luo Yesheng, Dean of the Asia Strategy Business Research Institute, and President of the Shanghai Luo's Strategic Consulting Agency, to give keynote speeches related to brand building and brand strategy; Experts and leaders attending the meeting also held a roundtable dialogue to discuss the promotion of brand building and share advanced experience in brand building.

Through the learning of this meeting, our company has gained a new understanding of brand building work. In the future development, we will make brand building an important strategic task for the company, strengthen technological innovation, and make new contributions to achieving industry economic transformation and development!